Summary

The Importance of Positioning Strategy

To hammer the point in one last time, here are a couple of diagrams explaining why Libertarians do better in 2-way races than 3-way races. Hopefully, the "Better 3-way Strategy" can mitigate some of this logic, but if Libertarian candidates insist on running as "Republican+", these diagrams hold.

Of course, many activists may be dismayed by this logic. They see the presidential race as the prime method of achieving party growth. (Project Archimedes has apparently proven that there are other means.) Indeed, perhaps the upcoming Harry Browne infomercials will make the Libertarian Party a household word. But I still think he will get clobbered in the general election.

And therein lies the rub. To convince more people to get on the bandwagon, it is necessary to convince them that the bandwagon is going somewhere. Humiliating defeats (0.5% of vote) in national races are not the way to achieve this. In order to grow big enough to run winnable presidential candidates, we need to prove that the LP is a worthwhile cause even if it never gets that big.

Ironic. Noh?

The next series is about having an at least somewhat realistic vision of victory to give people when they question whether the LP is a doomed cause.

Copyright 2000, Carl S. Milsted, Jr. All rights reserved.