Liberty Now!

Marketing Strategies to increase the LP's usefulness NOW

An Outrageous Claim

I submit to you that it is possible to increase liberty by significant amounts in the near future. By improving our strategies, we can make the Libertarian Party into a powerful tool for enhancing liberty, not in some nebulous future, when LP candidates get attention from the national media and membership numbers in the hundreds of thousands -- but right now.

It's All a Matter of Strategy

With some changes in strategy, the Libertarian Party can increase its power manyfold -- given its current membership and resources. The needed changes are completely in the hands of current Libertarian Party membership. They are not dependent upon:

A change in heart on the part of the media
Softening of ballot access requirements
Participation in the Presidential debates
Massive new donations from a friendly billionaire
Celebrity candidates

The power is completely in the hands of the current Libertarian Party membership. Nay, it does not even require a majority of the LP membership, only a substantial minority to implement many of the plans herein.

Positive Feedback Cycles

After the LP has increased is effective power to liberate severalfold, many small-l libertarians can be expected to jump on the bandwagon. There is a large number of small-l libertarians working within the older parties because they don't believe the LP is the best tool for enhancing liberty. Given performance to date, they have a point.

The burden of proof lies with the current Libertarian Party membership. And so does the power to make this proof.

Net Benefit